ASEA General Trading Co. Ltd. was established in 1996 and celebrating 25th years of “Making it Available”. Today, our company is actively providing business services and market opportunities in the market and whole physical territories of Republic of Iraq, including Kurdistan Regional Management as well.
We are targeting the first lines in the trade and market development in our business activities both in Iraq, besides our main active regions. Depending on our solid reputation, proven experience in years and contacts with seasoned experts, we always seek and offer the best business solutions for our business partners. Therefore, ASEA becomes a robust link between manufacturers, commercial companies, contractors, shipping companies and a wide range of services. Your local business is our global competence.
We keep working hard to promote the international trade by strengthening the role of national, regional and global institutions that have an international mission. We provide our local community the best of services, goods and benefits, and we support our business partners to develop international business for the sustainability of our markets and in a fair competition environment.
The company was mainly involved in importing and making available the goods, spare parts for engines, machinery, heavy equipment and filters, lubricants, trade commodities, FMIG and international trade of consumer goods as well, from all over the world.
Following the expansion, we forward our power to expand the company itself, regarding infrastructure such as offices and warehouses across the country, larger team to reach and touch all the market, expert purchasing network consists of industry expert of individuals and companies from a wide range.
ASEA is one of the rare wholesale companies among the territory with the following highlights.
- Active and legally registered company both in Southern and Northern regions in Iraq.
- Employing a multilingual team speaking English, Arabic, Kurdish and Turkish.
- We provide access to all major cities and towns all over the country with our own distribution network and infrastructure;
- Warehouses in major cities (Erbil, Baghdad, Mosul)
- Delivery trucks and minivans for in-city and inter-city transport
- In-house Stock & Dispatch organization
- Daily delivery for certain cities and towns
- Logistics sister company for B2B deliveries
- ASEA Campus Site is in Erbil including offices, warehouses and facilities.
- Sales teams in the field (Area Managers) who actively travel the market and visit clients all across the country in order to secure the customer satisfaction, and to promote the products and services.
- 950+ active client accounts as of April 2021.
- 40%+ market share in aftermarket fields (based on import statistics).
- 95%+ market accessibility in all industrial zones available country-wide, including conflict zones.
- The first and sole company with an online B2B software where all orders and payments can be collected online, and organized properly.
- The first and sole company in Iraq to build a semi-automatic warehouse with efficient floor plan, shelf system, loading and parking areas for delivery & pick-up trucks and trailers.
- Additionally, we operate two local companies in Istanbul-Turkey, Dubai, UAE and in Ras El Khaima-Free Zone, UAE to provide easy access for our international suppliers and customers as well, when necessary in any business flow setup.
Currently we are responding to our clients with 1.200+ types of product range and physically available in our stocks. This is yet to be expanded by adding new suppliers in our portfolio and improvements in our local markets.
ASEA is interested in exchanging ideas and making business offers for professionals. Honesty and open communication is a robust principle for us. We have built our success story with our partners based on our sincere approach, mutually. We are so small to pay individual attention to our clients but also large enough to respond a wide perspective of needs of our suppliers and all business partners.
We take position in the supply chain in deep cooperation with our clients that consist of;
- Manufacturers
- Raw material suppliers
- Wholesalers – Subcontractors
- Intermediary commercial entities
- Retail shops (authorized representation and aftermarket)
- Spare parts retail shops (heavy-duty, commercial and LCV range)
- Automotive services (oil exchange, maintenance services)
- Industrial maintenance workshops and servicing companies (Compressors, power generators)
- Maintenance and servicing stations
- Industrial power plants
- Solar Energy farms and facilities.
We currently have market access to all the industrial zones and commercial areas across the country.
Market Entry
We perform in-depth market research and analysis to help guide market entry strategy and decision-making. We are ready to provide the market with a new brand name in line with our expansion strategies.
Marketing
Our well-experienced sales team and reliable distribution network are ready and well-motivated to introduce and promote a new product range and a new supplier and a new brand into the market.
Market Protection & Brand protection
We are well experienced to protect the market, clients and our suppliers from marketing fraud, fake products.
Business Development
We provide identification of potential customers, creating new contacts, searching for distribution channels and partners, and introduction to third-party service providers including freight forwarders, translation companies, law firms, accountants, and banks.
Competitor Intelligence
Using our market leading expertise in the collection and analysis of layered information we help understand the strengths, weaknesses, plans and intentions of competitors to maximize the advantage for all the parties.
Sales
Responsible sales organization is the nature of our company. We don’t only set higher sales volumes as a single target, but also the satisfaction of parties in a commercial exchange is prior to us. We believe happy supplier provides quality service, happy distributor provides best conditions and a happy customer always returns.
Our target is always to generate a sustainable cooperation with our both suppliers and customers.
We believe to provide a win-win environment for all the parties of a cooperation.
After Sales
We feel ourselves responsible for the products and services we provide. As a reliable supplier for our downstream network (such as businesses and persons), we give top priority for customer satisfaction.
Development
While we are focusing on sales volumes, number of clients, simply to increase market share by any means, we do also expect our supplier to improve in number of product types and product variations. In order to improve our representation and market positioning in a vertical direction, we prefer to go deeper in an industry until we take a grounded place.
LET’S MAKE IT AVAILABLE FOR IRAQ